A boutique, from the French word for "shop," is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewellery.
The term entered into everyday English use in the late 1960s when, for a brief period, London, UK was the centre of the fashion trade. Carnaby Street and the Kings Road were the focus of much media attention as home to the most fashionable boutiques of the era.
It can also refer to a specialised firm such as a boutique investment bank or boutique law firm. The word is often used to describe a property in the independent section of the hotel market (such as The Rockwell in London) in order to distinguish themselves from larger chains (such as Hilton Hotels). In such cases the idea is that the operation is elite and highly specialised.
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